Check our Events page for information on our February 6th open house!

As a thanks to new customers, Sweet Revenge is offering free gift wrap for items purchased before February 14th, 2010. To take advantage of this, please select gift wrap and add it to your cart before you check out.

Designing a Logo…

I’ve been toying with the idea of a logo tank top or camisole for a while now. I want something that promotes Sweet Revenge, but it has to have a lot of personality. I want it to convey the idea behind the brand, that is the combination of feminine and saucy, sweetness and strength. My female heroes are always the ones who are not only beautiful, but bold.

I’ve debated on the look of the logo…I wanted to use a graphic that implied the “sweet” and then give it a twist to a slightly darker feel. First I goofed around with combining a graphic version of cherries with a heart shaped shadow, which turned out pretty well, though I think I’ll save that version for a later printing. I ended up with what my husband says looks like a tattoo:  a script version of the brand name surrounding a comic-book style shattered heart.  It has that slightly tough look to it, and I used browns and pink to give it sort of a vintage 1970s feel.  I’m happy with it–it’s clean, to the point but it has a lot of personality because it’s hand drawn.

The logo is printed on an American Apparel cotton jersey camisole–it’s soft, cute and perfect to sleep in. Look for more sizes and colors in the near future…

Now I’m looking for the perfect gal to model it for the web catalog. Someone brainy, bold, sassy and perhaps even with a tat or two. Any takers?